The Plant Your Age campaign seeks to enhance and unify tree growing across Kenya and Africa as a personalized commitment to environmental conservation. Although there are already numerous tree planting campaigns championed by different players and entities, they are often time-bound and splintered, which makes it challenging to track progress and ensure both the survival and flourish of planted trees. Plant your age doesn’t seek to replace or outshine any of these tree-planting exercises. Rather, seeks to enhance and unify tree growing at individual, corporate and national levels.